Political activity in business decisions is there and it’s real. You can either ignore it and whine about it, or learn to recognise it and manage it.

People who don’t know what power is, how to recognise it, how to build it, and how to use it will be perpetual victims rather than victors in the complex sale.

Download our latest eBook – Sell to Power – for answers to these questions about selling to power:

  • Are there powerful people helping us?
  • Who do we need to be calling on to earn this business?
  • Who influences them?
  • Who else might become involved?
  • Who is helping our competitors?