Selection assessments to recruit, develop & retain top talent.

Make your selection & recruitment decisions easily & affordably. Our proven tools help you hire & develop candidates with high potential to be top performers. No hidden extras. No expensive certifications.

Take your selection & management processes to the next level.

Every role in your organisation deserves the optimal match and your managers need clear guidelines to effectively support their teams towards peak performance.

Leverage our array of role-specific selection assessments to ensure you’re choosing the best fit for your company’s needs. Grounded in proven science, our tools position you as a leader in your industry, ensuring you make informed, strategic decisions about your workforce.

Our selection assessments deliver straightforward, easily interpretable reports, eliminating the need for costly certification or extensive training. This accessibility and affordability make our resources ideal for any organisation.

Eliminate the guesswork; implement our scientifically-supported tools to enhance your selection and development processes. Opt for simplicity, efficacy, and insight with our comprehensive assessment solutions.

EPOP+™ – your selection & management hero. One assessment unlocks insights across 9 roles.

Leverage the only multi-role assessment for all recruitment & selection needs across your entire organisation.

EPOP+™ (9 roles)
It doesn’t end there.

Our range of role-specific selection & management assessments also includes the popular Predictor of Potential (POP™) & Screen™ assessments.

Predictor of Potential (POP™).

Single-role assessment with predictive capability.


The low-budget option for screening and shortlisting applicants.

As used by many successful organisations of all sizes & industries.

Proven strategy for recruitment & growth

Here are just some examples of how our Sales selection assessment – POP7.0™ – assessment has helped organisations improve their bottom line with our recruiting & management roadmap.

Investment Advisors in a major bank who rate high on the POP7.0™ (Sales) report achieved outcomes that were 87% higher than their lower ranked colleagues.

Sales Reps who were selected as high potential with POP7.0™ (Sales) delivered double the numbers of their lower ranked counterparts.

Top rated Insurance Advisors in Europe delivered an average of 3x the results when compared with their lower ranked counterparts.

Insurance Advisors in Asia delivered results over 50% higher than their colleagues.

Private Wealth Managers averaged 45% higher results when compared to advisors rated as “low potential” across Asia Pacific & China.

Retention rates of high performers is important as staff turnover has many impacts and costs. POP7.0™ (Sales) delivered a positive retention result of around 280%.

As a result of a call centre benchmark assessment, the client increased revenue per call by 74%.

Customer Service Centre attrition rates reduced by 34% over 90 days, yielding annualised savings of over USD $200,000.


Clients globally


Million users


Reports daily


Countries using

Some of the science behind our assessments.

The benefits of Normative over Ipsative.

Our assessments employ the Normative approach, which is superior for precise evaluations. Unlike Ipsative assessments that force a choice between equally valued options, Normative assessments measure traits on a continuum. This method allows us to assess how strongly a person exhibits certain traits compared to others, providing nuanced insights.

Our use of a Likert Scale, ranging from 1 (Totally Disagree) to 5 (Totally Agree), enhances this by capturing the degree of a trait, not just its presence. This detailed shading in responses offers the accuracy needed for informed decision-making in your hiring and development processes.


  • Refers to items that are forced-choice
  • Are you either “this OR that?”


Candidates are forced to choose between different options such as a yes/no or true/false response. An Ipsative score does not allow for norms to be created to compare across candidates.


  • Refers to items that are on a continuum
  • To what degree would you agree with this statement?


Normative assessments are far better at predicting performance and can be used to benchmark the ideal candidate against your organisation’s specific performance data.

options & benefits.


Predictor of Potential (POP™).

Recruit, develop & retain the best candidates & predict their potential for success.


Sales POP7.0™

POP7.0™ is the selection platform used by the world’s most competitive sales organisations to hire the best salespeople.


Call Centres.

Reduce staff turnover rates & improve your call centre performance as well as your bottom line.

Opt in to access our free POP™ assessment tools & resources.

Sample reports, brochures & interpretation guides