We engaged Validity Coaching for an extended 4 month National Project aimed to provide sales coaching and assistance to our organization through in-field engagement with the objective of maximizing the revenue that could be earned at each of our state’s Yellow Pages publishing deadlines. Validity have successfully engaged our team at all levels from telemarketing, account executive level through to senior management. Not only have they been engaged in-field and with our clients, they have also provided extensive 1:1 coaching and delivered a number of custom-designed workshops in each region – from time management, new business lead generation, business acumen; through to leadership and managing for performance. Their efforts has resulted in increased activities, commitment and motivation of our team and the feedback to continue their engagement and connect the benefits of coaching to results has been extremely strong. At all times the Validity team have been highly professional, passionate, flexible and easy to deal with. We welcome the continued engagement of Validity within our organization and would encourage other organizations with field sales teams to engage Validity and see how they can maximize the effectiveness of their sales organization.