Battle Cards

Too often you are told by your sales team that you are the preferred supplier, only to then lose the deal.  Too often sales teams will produce or be given competitive data that is inaccurate or incomplete.

Provide your sales force with powerful, in-depth data and intelligence for their use in truly successful account planning.  You must provide them with solid information with which to work.  You mustn’t distract their efforts into research; now you don’t have to.

Do you really know what your opposition is planning?  Can you really find out?  Do you have the resources?

Now you do.  Now you have Battle Cards.

These highly researched reports arm your salesforce with the competitive advantage they need to be successful.

Ideal for every sales organisation, our Battle Cards provide vital information that is easily understood, quick reference dashboards, to compete successfully with your competitors.

Reporting that clearly shows your salesforce your competitive advantage, plus delivers a successful strategy with which to compete and win.

Too often the salesforce is focused completely on the client and loses sight of the fact that they have very aggressive competitors to deal with.  You ignore them at your peril.

A wonderful, straightforward and easily followed report that removes the need for your team to invest their time.  We do it for you and for them.  We will also provide you an unfiltered and accurate view.

You can also consider our Competitive Thinking workshop to drive your success further and harder.

Presented by Prof Babette Bensoussan, Senior Associate & Mentor with VALIDITY Group.

Author of:

  • Strategic & Competitive Analysis: Methods & Techniques for Analysing Business Competition
  • Analysis Without Paralysis: 12 Tools to Make Better Strategic Decisions
  • Business & Competitive Analysis: Effective Application of New & Classic Methods
  • Mindshifting Snippets for Creative Thought
  • Staying Ahead of the Competition:  How Firms Really Manage Their Competitive Intelligence & Knowledge

Winner of:

SCIP Meritorious Award, the world’s most prestigious award in the field of Competitive Intelligence.  She was – and still remains – the first female and only Australian recipient of this prize.